Zoya AW15 Fashion Week Color Recap Press Release

11:58 AM

**Press Release**
It was a busy and beautiful 2015 fall/winter collections experience for Zoya Nail Polish* during New York Fashion Week. Here is a brief recap of the backstage beauty looks and colors from Zoya to watch for next fall… or even sooner. For the AW15 season three looks stood out - wearable nail art, subtle color and naked, natural tones. Zoya created numerous custom colors as well as teasing the new Zoya Naked Manicure TM** system for key designers that wanted to be one step ahead of trend.



2015 FALL/WINTER – ZOYA SHOWS


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Timo Weiland

Nail Look: Neutral Colors in a Satin Finish

Inspired by the deserts of the southwest, the Timo Weiland design team selected three new Satin colors to perfectly compliment their most recent NYFW showing.

Based on models skin-tones 
AnaBrittany and Rowan were applied over Zoya Anchor Basecoat to create a flawless neutral satin nail.
Timo Weiland guests were gifted a trio of the Zoya Naturel Satin colors used in the show.



~
Tome
Nail Look: Natural Nudes with Satin Finish

Zoya Creative Director, Rebecca Isa and Manicurist Cinnamon Bowser worked with the Tome team to match each model to her perfect natural looking nude in FlynnNyssa or Tasha.
All color was finished with Zoya’s new Satin Seal Topcoat TM***
The nude nail is an essential part of a woman's polish wardrobe.- Rebecca Isa, Creative Director, ZOYA (zoya.com)



~
Zimmermann
Nail Look: Satin Neutral (shown) 

Zoya Dove was topped by Zoya’s new Satin Seal TopcoatTM*** to create fresh and flawless, neutral nail at the always popular show.
Show guests received an invitation matching, curated Zoya trio of SpencerNeely and Veronica.



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Herve Leger

Nail Look: Satin Nude

Using Zoya Avery, Naked ManicureTM** Blush PerfectorTM and Satin Seal Topcoat*** 
Zoya Creative Director, Rebecca Isa, and Manicurist, Cinnamon Bowser created an elongated hand effect for models walking the 30th Anniversary Celebration runway show of Herve Leger.

In addition, a custom packaged and curated, Zoya Nail Polish trio including HeatherCaitlin and Jana was provided as an in-store VIP gift at select Herve Leger locations to celebrate the anniversary.



~
ICB NYC

Nail Look: Sheer Gradient

Zoya Creative Director Rebecca Isa created two sheer nude gradients using the
newly developed Zoya Naked ManicureTM** Blush Perfector for ICB.

Manicurist Cinnamon Bowser used a sponge to transition seamlessly between hues when applying the polish and transitioning between tones. Additional Zoya colors used – 
TaylorAdel and Flynn for darker skin tones and Taylor, Adel and Blush Perfector for lighter skin tones.



~
Jill Stuart

Nail Look: Naked ManicureTM
Manicurist Aja Clovis created a naturally beautiful nail at Jill Stuart using the
soon to be released 
Zoya Naked ManicureTM**.
Naturally beautiful - The new Zoya Naked Manicure™
is the ultimate way to go back to bare, a look that
is a perfect complement to the naturally chic collection
by Jill Stuart,”

- Rebecca Isa, Creative Director, ZOYA (
zoya.com)



~
Mara Hoffman
Nail Look: Sunset Earthtones

Editorial Manicurist Alicia Torello worked with designer Mara Hoffman to create the
Star Wars inspired sunset nail using Zoya Nail Polish in 
ZivBrittanyTaylorAubrey and Normani.



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Noon By Noor
Nail Look: Nude Blush/Glimmering Beauty

Rebecca Isa, Zoya Creative Director, created an ethereal, glimmering nude nail for Noon By Noor.
A
 single coat Zoya’s blush nude Avril was topped by Glimmer to add a luminous, fresh finish.
VIP guests were gifted a lovely trio of Zoya Naturel Deux (2) collection colors in MadelineSpencer and Aubrey.



~
Public School

Nail Look: Nude Glow

Led by Creative Director Rebecca Isa, Manicurists created a radiant nude on
multicultural models using classic full-coverage nudes in 
JacquelineChantalSpencerTaylor
or 
Nyssa and then creating a uniquely warm glow on each by adding a coat
of the appropriate Zoya Naked Manicure PerfectorTM**.



~
Rachel Zoe

Nail Look: “Zoe”


Following a smoothing, ridge-filling base of Zoya Get Even, Editorial Manicurist
Sunshine Outing applied three coats of Rachel’s custom color Zoya Zoe
(custom created for Rachel by 
Zoya Creative Director, Rebecca Isa) to models nails
building from a sheer opal to luminescent white. All nails were topped with 
Zoya Armor Topcoat and Fast Drops for optimal shine and protection.

The resulting look was a fresh, stylish and very Rachel Zoe nod to the sixties!



~
Zang Toi

Nail Look: Dramatic Sparkle

Two stunning nail looks were created by Zoya Creative Director, Rebecca Isa,
for opulent fashion designer Zang Toi. Look one paired Zoya 
Willa with
an accent nail of sparkling Zoya 
Imogen and look two combined a custom bronze metallic named Loren with a custom bronze glitter, named Cinnamon, on accent nails.
Guests were presented with an elegant Zoya custom trio containing
Loren, Lapo and Marella. (Zang Toi custom nail polish colors not available for retail).



~
Malan Breton

Nail Look: Fanciful Sun and Moon


Zoya Creative Director, Rebecca Isa, designed two celestial looks for Malan Breton.
For the first, mimicking a ray of the suns light, Zoya 
Kerry was sponged over Zoya Amy. The second look featured an inverted holographic moon at the cuticle using Zoya Cosmo over a base of Claudine.
Malan Breton VIP guests were gifted a curated Zoya trio containing Amy, Stassi and Apple.



~
Rolando Santana

Nail Look: Embellished
For Rolando Santana, Creative Director, Rebecca Isa, worked with one of the custom satin finish colors she created for Rolando’s show, using Constance (dark green satin, not available) as the base and then sponging on a large, soft embellished triangle using Zoya Ziv and Maria Luisa over the top.
Rolando Santana show attendees were gifted a custom Zoya Nail Polish trio of
Constance, Dagmara and Antoinette (custom colors not available for retail).



~
Thomas Wylde

Nail Look: Glistening Nude

Zoya Creative Director, Rebecca Isa, used her newly created Naked Manicure
Blush PerfectorTM** as a color tint at Thomas Wylde. Zoya 
Avery was topped by
Blush PerfectorTM** and 
Glimmer to create a gorgeous, glistening nude finish.



~
Greg Lauren

Nail Look: Naked ManicureTM 
Zoya’s new Naked Manicure TM** was a backstage superstar with its instant ability
to transform nails at Greg Lauren. 
Zoya Creative Director, Rebecca Isa,
worked with the designer to make sure each model had nails that were
“the best version of their own natural nails”
 
Find your BIG5FREE fashion color at Zoya.com
*BIG5FREE: Zoya Nail Polish contains no formaldehyde,
formaldehyde resin, dibutyl phthalate, toluene or camphor.
**Naked Manicure
TM – coming April 2015
***Satin Seal Topcoat
TM – coming March 2015


**Press Release**

Happy Polishing!!

Becky  :o)

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