Zoya AW15 Fashion Week Color Recap Press Release

11:58 AM

**Press Release**

It was a busy and beautiful 2015 fall/winter collections experience for Zoya Nail Polish* during New York Fashion Week. Here is a brief recap of the backstage beauty looks and colors from Zoya to watch for next fall… or even sooner. For the AW15 season three looks stood out - wearable nail art, subtle color and naked, natural tones. Zoya created numerous custom colors as well as teasing the new Zoya Naked Manicure^TM** system for key designers that wanted to be one step ahead of trend.

2015 FALL/WINTER – ZOYA SHOWS

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Timo Weiland
Nail Look: Neutral Colors in a Satin Finish

Inspired by the deserts of the southwest, the Timo Weiland design team selected three new Satin colors to perfectly compliment their most recent NYFW showing.

Based on models skin-tones Ana, Brittany and Rowan were applied over Zoya Anchor Basecoat to create a flawless neutral satin nail.

Timo Weiland guests were gifted a trio of the Zoya Naturel Satin colors used in the show.

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Tome
Nail Look: Natural Nudes with Satin Finish

Zoya Creative Director, Rebecca Isa and Manicurist Cinnamon Bowser worked with the Tome team to match each model to her perfect natural looking nude in Flynn, Nyssa or Tasha.
All color was finished with Zoya’s new Satin Seal Topcoat^TM***

“The nude nail is an essential part of a woman's polish wardrobe.”- Rebecca Isa, Creative Director, ZOYA (zoya.com)

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Zimmermann
Nail Look: Satin Neutral (shown)

Zoya Dove was topped by Zoya’s new Satin Seal Topcoat^TM*** to create fresh and flawless, neutral nail at the always popular show.

Show guests received an invitation matching, curated Zoya trio of Spencer, Neely and Veronica.

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Herve Leger
Nail Look: Satin Nude

Using Zoya Avery, Naked Manicure^TM** Blush Perfector^TM and Satin Seal Topcoat***

Zoya Creative Director, Rebecca Isa, and Manicurist, Cinnamon Bowser created an elongated hand effect for models walking the 30^th Anniversary Celebration runway show of Herve Leger.

In addition, a custom packaged and curated, Zoya Nail Polish trio including Heather, Caitlin and Jana was provided as an in-store VIP gift at select Herve Leger locations to celebrate the anniversary.

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ICB NYC
Nail Look: Sheer Gradient

Zoya Creative Director Rebecca Isa created two sheer nude gradients using the
newly developed Zoya Naked Manicure^TM** Blush Perfector for ICB.

Manicurist Cinnamon Bowser used a sponge to transition seamlessly between hues when applying the polish and transitioning between tones. Additional Zoya colors used – Taylor, Adel and Flynn for darker skin tones and Taylor, Adel and Blush Perfector for lighter skin tones.

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Jill Stuart
Nail Look: Naked Manicure^TM

Manicurist Aja Clovis created a naturally beautiful nail at Jill Stuart using the
soon to be released Zoya Naked Manicure^TM**.

“Naturally beautiful - The new Zoya Naked Manicure™
is the ultimate way to go back to bare, a look that
is a perfect complement to the naturally chic collection
by Jill Stuart,”
- Rebecca Isa, Creative Director, ZOYA (zoya.com)

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Mara Hoffman
Nail Look: Sunset Earthtones

Editorial Manicurist Alicia Torello worked with designer Mara Hoffman to create the
Star Wars inspired sunset nail using Zoya Nail Polish in Ziv, Brittany, Taylor, Aubrey and Normani.

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Noon By Noor
Nail Look: Nude Blush/Glimmering Beauty

Rebecca Isa, Zoya Creative Director, created an ethereal, glimmering nude nail for Noon By Noor.
A single coat Zoya’s blush nude Avril was topped by Glimmer to add a luminous, fresh finish.

VIP guests were gifted a lovely trio of Zoya Naturel Deux (2) collection colors in Madeline, Spencer and Aubrey.

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Public School
Nail Look: Nude Glow

Led by Creative Director Rebecca Isa, Manicurists created a radiant nude on
multicultural models using classic full-coverage nudes in Jacqueline, Chantal, Spencer, Taylor
or Nyssa and then creating a uniquely warm glow on each by adding a coat
of the appropriate Zoya Naked Manicure Perfector^TM**.

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Rachel Zoe
Nail Look: “Zoe”

Following a smoothing, ridge-filling base of Zoya Get Even, Editorial Manicurist
Sunshine Outing applied three coats of Rachel’s custom color Zoya Zoe
(custom created for Rachel by Zoya Creative Director, Rebecca Isa) to models nails
building from a sheer opal to luminescent white. All nails were topped with Zoya Armor Topcoat and Fast Drops for optimal shine and protection.

The resulting look was a fresh, stylish and very Rachel Zoe nod to the sixties!

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Zang Toi
Nail Look: Dramatic Sparkle

Two stunning nail looks were created by Zoya Creative Director, Rebecca Isa,
for opulent fashion designer Zang Toi. Look one paired Zoya Willa with
an accent nail of sparkling Zoya Imogen and look two combined a custom bronze metallic named Loren with a custom bronze glitter, named Cinnamon, on accent nails.

Guests were presented with an elegant Zoya custom trio containing
Loren, Lapo and Marella. (Zang Toi custom nail polish colors not available for retail).

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Malan Breton
Nail Look: Fanciful Sun and Moon

Zoya Creative Director, Rebecca Isa, designed two celestial looks for Malan Breton.
For the first, mimicking a ray of the suns light, Zoya Kerry was sponged over Zoya Amy. The second look featured an inverted holographic moon at the cuticle using Zoya Cosmo over a base of Claudine.

Malan Breton VIP guests were gifted a curated Zoya trio containing Amy, Stassi and Apple.

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Rolando Santana
Nail Look: Embellished

For Rolando Santana, Creative Director, Rebecca Isa, worked with one of the custom satin finish colors she created for Rolando’s show, using Constance (dark green satin, not available) as the base and then sponging on a large, soft embellished triangle using Zoya Ziv and Maria Luisa over the top.

Rolando Santana show attendees were gifted a custom Zoya Nail Polish trio of
Constance, Dagmara and Antoinette (custom colors not available for retail).

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Thomas Wylde
Nail Look: Glistening Nude

Zoya Creative Director, Rebecca Isa, used her newly created Naked Manicure
Blush Perfector^TM** as a color tint at Thomas Wylde. Zoya Avery was topped by
Blush Perfector^TM** and Glimmer to create a gorgeous, glistening nude finish.

~
Greg Lauren
Nail Look: Naked Manicure^TM

Zoya’s new Naked Manicure^TM** was a backstage superstar with its instant ability
to transform nails at Greg Lauren. Zoya Creative Director, Rebecca Isa,
worked with the designer to make sure each model had nails that were
“the best version of their own natural nails”

Find your BIG5FREE fashion color at Zoya.com

*BIG5FREE: Zoya Nail Polish contains no formaldehyde,
formaldehyde resin, dibutyl phthalate, toluene or camphor.
**Naked Manicure^TM – coming April 2015
***Satin Seal Topcoat^TM – coming March 2015

Zoya information:
Website - http://www.zoya.com/
Blog - http://zoyanailpolish.blogspot.com/
Facebook - https://www.facebook.com/ZoyaNailPolish
Twitter - https://twitter.com/ZoyaNailPolish
Pinterest - http://pinterest.com/zoyanailpolish/
Instagram - http://instagram.com/zoyanailpolish
YouTube - http://www.youtube.com/zoyanailpolish

My information:
Blog - http://nakedwithoutpolish.blogspot.com/
Facebook - https://www.facebook.com/LacquerLoversUnite
Twitter - https://twitter.com/NkdWthoutPolish
Pinterest - http://pinterest.com/nkdwthoutpolish/
Instagram - http://instagram.com/nakedwithoutpolish/
Ello - https://ello.co/nakedwithoutpolish

**Press Release**

Happy Polishing!!

Becky :o)

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